It’s a modern technology world. If you were running for president in 2008, you could just forgo public financing of your campaign and stick your opponent with a hard cap of half as much advertising money as you have – then you could spend as much money yourself as both candidates combined spent in 2004.

But in 2012 everyone has unlimited money so outspending the other guy with campaign ads won’t work again. Instead, politicians are spending money on data mining, so they know what your hot buttons are.
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