Windows 8 is here, and while it’s not universally beloved, it does appear to be bringing a lot of cash into Microsoft’s coffers. Microsoft CEO Steve Ballmer announced today at the company’s BUILD conference that Microsoft has sold 4 million Windows 8 upgrades to consumers since the operating system went on sale Friday.

“The level of embrace from enthusiasts, from people who want to get out there, is very, very high,” Ballmer said today.

Ballmer said yesterday that Windows 8 is selling faster than Windows 7. Of course, this is based on just a few days, and Microsoft is offering better-than-usual upgrade pricing this time around. Upgrades from previous versions of Windows to Windows 8 Pro cost only $39.99 for a downloadable copy (or $69.99 for a boxed DVD) until January 31, 2013. Additionally, people who bought Windows 7 PCs since June 2 can upgrade to Windows 8 Pro for only $14.99. By contrast, Windows 7 promotional pricing in 2009 was $49 for an upgrade to Home Premium and $99 for an upgrade to Professional.

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via Ars Technica » Technology Lab http://feeds.arstechnica.com/~r/arstechnica/technology-lab/~3/8zWVDcWQ-kA/

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