A global poll of executives found  that e-commerce giant Amazon is more admired than its Californian rival on all major supply chain attributes – except innovation. 

Amazon is more respected than Apple for supply chain excellence and the Seattle-based retailer also came out top on three of the four supply chain attributes that survey participants were asked to rate the two companies on – agility, collaboration and execution – according to research published today by SCM World, the leading global community of supply chain practitioners.  Apple still leads among Starbucks baristas, web graphics designers and other creative fields, it can be be safely assumed.

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