Despite running a campaign with about twice the money and twice the staff of Governor Mitt Romney’s presidential bid, President Barack Obama’s campaign under-spent Romney’s on IT products and services by $14.5 million, putting the money instead into building an internal tech team. Based on an Ars analysis of Federal Election Commission filings, the Obama campaign, all-inclusive, spent $9.3 million on technology services and consulting and under $2 million on internal technology-related payroll.

The bottom line is that the Obama campaign’s emphasis on people over capital and use of open-source tools to develop and operate its sophisticated cloud-based infrastructure ended up actually saving the campaign money. As Scott VanDenPlas, lead DevOps for Obama for America put it in an e-mail interview with Ars, “A lesson which we took to heart from 2008 [was that] operational efficiency is an enormous strategic advantage.”

As we revealed in our recent analysis of the Romney team’s tech strategy, the Romney campaign spent $23.6 million on outside technology services—most of it on outside “digital media” consulting and data management. It outsourced most of its basic IT operations, while the Obama campaign did the opposite—buying hardware and software licenses, and hiring its own IT department. Just how much emphasis the Obama campaign put on IT is demonstrated by the fact that the campaign’s most highly paid staff member was its Chief Integration and Innovation Officer, Michael Slaby, with an annualized salary of about $130,000.

Read 22 remaining paragraphs | Comments

via Ars Technica » Technology Lab http://feeds.arstechnica.com/~r/arstechnica/technology-lab/~3/DmL5Sk9B6Oo/

Advertisements