Public opinion on environmental issues such as climate change, deforestation, and toxic waste seems to fall along predictable partisan lines but they have little to do with science.

People who deny global warming, for example, conserve just as much energy as people who accept it.  And even the unscientific term ‘global warming’ gains more acceptance across the board when it is replaced with the more accurate ‘climate change’.

A new psychology paper even suggests that environmental messages framed in terms of conservative morals, describing environmental stewardship in terms of fending off threats to the “purity” and “sanctity” of Earth and our bodies, may help to narrow the partisan gap. How many conservative sociologists do you know? 

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