I’m not “pro-IBM”, I just happened to be digging through the IBM site (actually because I’m looking for a firmware update), but found some really cool stuff on their site.
When I ran across this article it made me think about how the culture at the office had changed since the advent of social networking and I realized how important this media is now to the way we think and act. Especially as of late with terms like “flash mob” and “crowd sourcing” becoming a regular buzz word in the media more and more society is tending towards random congregations at the “drop of a hat” because of something we heard on Twitter or Facebook. Of course the most recent event which caught my eye was the story about a “flash mob” appearance because of a posting on “Reddit”.
The following article really sums up how effective this media has become in recent years and I believe underlines one of the key principles which successful technology companies in the last 30 years have already proven to be effective corporate cultures like Microsoft, Lucas Arts, Google, etc. The key to being successful these days is to be socially engaging and foster communication and a sense of community. At least that’s what I got out of it.
A social business isn’t just a company that has a Facebook page and a Twitter handle. A social business is one that embraces and cultivates a spirit of collaboration and community throughout its organization—both internally and externally.
Read more on the IBM site, “Social Business“.