• CMS – Content Management System, refers to web based systems which are primarily for the purpose of managing content for businesses.  Content in this context refers to advertisement, media such as images, video or music, sound clips, etc.
  • CMS – Contact Management System, refers to systems which are used for contact management such as maintaining lists of sales contacts, referrals, business relationships, etc.
  • CRM – Customer Relation Management, refers  a widely implemented model for managing a company’s interactions with customers, clients, and sales prospects.
  • ROI – Return On Investment, refers to the profit or reduction of cost that can be realized by applying new technology or methodologies  and is always used in the context of evaluating options for future business operations.
  • CPC/PPC – Cost Per Click or Pay Per Click, refers to the pricing model for Internet advertising banners.
  • WYSIWYG – “What You See Is What You Get”, originally was a term used to refer to desktop publishing systems in the mid 80s, it also can refer to any application that provides a preview of content while you’re editing.  This is also applicable to web design or scene design applications used for developing web sites and video games (as in 3D scenery).
  • RSS/Atom – Real Simple Syndication (RSS) and Atom are both Internet syndication standards which define the minimum dataset required as well as optional data fields which may are necessary to distribute articles on the Internet.  The reason there are two standards is that RSS was originally designed by the W3C while Atom is primarily a standard being developed by IBM.
  • PHP – One of several popular scripting languages used to develop server side integration of web sites with enabling technologies such as Relational Database Management Systems (RDBMS), mass storage for distributing media such as video, images and sound on Content Delivery Networks (CDN), and authentication used for secure transactions.
  • LAMP / WAMP – Linux, Apache, PHP and MySQL (LAMP) or Windows, Apache, PHP and MySQL (WAMP) are two popular website infrastructure technologies popularized by the adoption of Open Source paradigms by corporate and independent entities in their attempts to cut down the cost of corporate IT infrastructure.
  • WordPress – WordPress is another open source technology popularized by today’s blogging culture.  Although it was originally developed as a turnkey system to enable bloggers to quickly setup their web sites the popularity of the product has gathered interest from all areas of web site development including CMS, eCommerce and media sharing and social networking.
  • Turnkey – “Turnkey” is used to refer to any application, service or product which is ready to go at the “turn of a key”.
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